1. Choose a firm that currently manufactures and sells its products or services only in the KSA. 2. Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition. 3. Suppose Domino’s wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino’s could use to gather primary research on prospective locations. Do you think Domino’s should conduct the primary or secondary source research first? Why?
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